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20A – Growing Your Social Capital



Person 1

Ken Broderick

1) Who they are and what their background is.
Former Owner - Delosa's Pizzerias - locations in Madeira Beach FL, Pasagrille, FL, St. Pete Beach FL


2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot.
Domain Expert

3) A description of how you found the person and contacted the person.
He is my Uncle. He started a 10 million dollar a year restaurant in 1984 on the West Coast of Florida. Additionally opening 2 more locations.

4) The nature of the exchange you have with the person -- what favor did they do for you?
He gave me a job in my early 20's and taught me everything I know. He taught me how to make pizza and cook. He also moved me into management and showed me inventory and doing my books for my restaurant.

What is the return expectation?
My restaurant gave him the acknowledgment that his product could perform in other locations and demographics such as non tourist cities. He opened up his last 2 locations before selling the business for even more profit.

5) How will including this person in your network enhance your ability to exploit an opportunity?
He constantly gives me advice on everything, introduces me to new people that have years of experience, advice on taxes and bookkeeping.



Person 2

Andrew Gonzales

1) Who they are and what their background is.UCF Graduate.
 Major in Hospitality Management and Marketing Gemstone Resorts PR Department


2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot.Market Expert

3) A description of how you found the person and contacted the person.I met Andrew while attending Valencia Community College. He had definitely moved up in the world in the PR and marketing branch of Gemstone.

4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? He has given me much advice on the latest and greatest in marketing tools concerning social media, an area I was lacking. Our friendship is all we ask of each other as he is one of the nicest honest guys I have ever met. I try to take care of him whenever possible as he is a big pizza lover.


5) How will including this person in your network enhance your ability to exploit an opportunity?He came from the bottom and is now in the upper level of a billion dollar company. He knows the simple and the hard way of getting things done. His experience is priceless as his friendship.



Person 3
Steve Sergent

1) Who they are and what their background is.
Sysco Sales Rep

2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot.Supplier

3) A description of how you found the person and contacted the person.Steve just came into my place as a typical sales rep. I was not a fan of Sysco but Steve changed that.

4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? When I was starting out Steve helped me in every way possible my lowering prices, giving me large amounts of samples, great advice, and brought me product on the off times as I didn't have enough money to buy my full amount for the week.

5) How will including this person in your network enhance your ability to exploit an opportunity?Steve introduced me to everyone he new at the Sysco food shows and continues to be a good friend.

Finally: Reflect. 

This experience requires you to do a little 'targeted networking.' How will this experience shape how you participate in any future networking events?When you meet someone never underestimate the validity of the person or judge a book by its cover. Everyone is important, its a a small world!

Did this experience differ from your networking experiences in the past? Im now 50 years old and had learned networking at a very young age from my Uncles and also being a musician which is very much about networking.


 

Comments

  1. Aislinn HarnettMarch 29, 2020 at 7:23 PM

    I definitely agree that it is important not to underestimate the impact and knowledge that others may have when you first meet them. It's great that you had a mentor before starting your business that was able to show you the books and inventory stuff.

    ReplyDelete
  2. Oliver CostantinoMarch 30, 2020 at 12:02 AM

    Great post! Having a family member that has had such great success in the business seems like it could be very helpful in pursuing your idea! It seems like you have learned a lot from him and gained a lot of valuable experience. I think you did a good job speaking to people who can help expand your network and grow your business.

    ReplyDelete

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